Style:Typography
Golden Ratio of Proportionality
This resource is summarised for our purposes here and pertains to Line length, Line height and Font Size:
- The Golden Ratio is approximately = 1.618
- Line height increases with increasing font size, and increasing line length.
- Landscape view has long line lengths
- Portrait view has short line lengths
- The screen orientation should be sensed to determine optimal line width: use media queries.
- Font style will have implications on perceived line widths, as stunted fonts versus tall fonts produce a different overhead whitespace.
See Line Height versus Line Width at pearsonified.com for a thumbnail guide to font size / line height selection.
- The same website provides a calculator:
General Guidelines for Font Choice
- The actual font face chosen is a matter of taste, practicality and evidence basis
- The current fashion is to use sans-serif fonts, however with increasing display desity and the fact that sans-serif has been in vogue a long time, this fashion is set to change back to serif
General Guidelines for Styles
- Drop-caps will not be used, as we are not aiming for magazine style.
- Blockquotes should be indented, approx 0.50cm from the left justification of normal text.
- However to maintain tidy left flush design, a tick but lightly shaded vertical rule (3.30 pt thickness, for example) that is about 0.5cm