Story Style

Headline Capitalization

All words are regularly capitalized, apart from prepositions (e.g. in, at, and on), conjunctions (e.g. and, if, and but), and the copula ("the verb to be", e.g. is, am, and are). But when headline-initial, even these are capitalized.

Possessive S

1. The possessive form of singular nouns is marked with 's, except for some archaic proper nouns that end in -es or -is, e.g. Moses' law (http://www.bartleby.com/141/strunk.html#1).
2. The possessive form of plural nouns ending in s does not contain an s, e.g. pirates'.

Apostrophes

1. Apostrophes are used in the possessive form of nouns, e.g. soylent's (singular) and news' (plural).
2. Apostrophes are not used to form the plural ending of nouns, e.g. the plural form of apple is apples, and its possessive form is apples'. Apple's is the possessive form of the singular apple, while apples' is the possessive form of the plural apples.

Titles of Works

1. The titles of books, films, albums, etc. are rendered in italics rather than quotation marks, e.g. Planet of the Apes instead of "Planet of the Apes".
2. The names of websites and products receive no such marking, e.g. "CNN reports that Charlton Heston has discovered the secret ingredient in Soylent Green." Contrast this to the following sentence, in which Soylent Green is the film rather than the product: "CNN reports that Charlton Heston has discovered the secret ingredient in Soylent Green."